Why not just use Wix, Squarespace or Shopify?
For some businesses those are genuinely the right answer, and you will be told so rather than sold a custom build. They stop fitting when you need behaviour the platform does not offer, when the monthly fees outgrow the cost of owning the thing, or when performance and SEO start mattering commercially. A custom build costs more once and then costs nothing per month.
What is it built with?
Typically Next.js, React and TypeScript, deployed on Vercel or Cloudflare, with Postgres or SQLite depending on the shape of the data. These are mainstream, well-documented choices specifically so another developer can pick the project up — the goal is that you are not locked to one person.
Do I really own the code?
Yes, completely. The repository is transferred to your account, the hosting and service accounts are in your name, and there is no licence, no per-seat charge, and no ongoing fee required to keep the site running. If you never speak to me again, everything keeps working.
How long does a site take?
A marketing site is usually two to four weeks. Applications depend on scope — typically four to ten weeks for a first version. The written scope fixes the delivery date before any work begins, and progress is visible on a preview URL the whole way through rather than revealed at the end.
Can I update the content myself afterwards?
Yes, and that is the default rather than an upsell. Anything that should change regularly — text, images, products, prices, reviews — gets an admin interface so you do not need a developer or a deployment to change it.
Will it be fast and rank well?
Performance and technical SEO are part of the build, not a later project. Pages are server-rendered so crawlers see real HTML, structured data and metadata are generated from your content, and speed is tested on real devices over real networks. What no honest developer can promise is a specific ranking — that depends on your market and your competitors as much as on the code.
Do you work with clients outside Sacramento?
Yes. The work is remote by nature, and clients so far have been in different states. Being Sacramento-based just means an in-person kickoff is possible if you are local and want one.
What happens if I need changes after launch?
Small fixes in the period right after launch are part of the project. Beyond that, further work is quoted per change or handled at $90/hour, whichever suits you better. There is no retainer, and no obligation to keep paying for a site that is finished.